Not all young people are good at social media.

Just because your interns/assistants/proteges/children are Millennials or younger, it doesn't mean they know how to redesign your website or work on your social media. They may be very good at creating a brand of their own based on their personality, but what do they know about representing a company or a brand? Probably very little.

Read More
Cecilie Korst
WHAT DO YOU WANT FROM DIGITAL MEDIA?

What is your goal? Do you want more sales on your website? If so, your social media should point people there. Do you want more covers at your restaurant? Yes? You should be paying for advertising on Yelp. Do you want more interaction with people? Ask questions. Do you want to create a stronger brand or product loyalty? Make your users the star. Do you want a job or a date? Create a compelling profile.

Read More