Not all young people are good at social media.

Your kids know whether or not they can do your company justice.

Just because your interns/assistants/proteges/children are Millennials or younger, it doesn't mean they know how to redesign your website or work on your social media. They may be very good at creating a brand of their own based on their personality, but what do they know about representing a company or a brand? Probably very little.

We watch in agony as clients of ours make format, grammatical, and branding mistakes because they are using young family members or inexperienced interns without a net. We can be that net, or better yet, the legitimate proxy, but often family ties or budgets get in the way.

We have had to spend weeks cleaning up disaster sites and accounts, some to a point of wondering if it would be more efficient to close the account and start over. In fact, right now we are working on an Instagram account that has text that doesn't show up properly (the format was completely wrong on nearly 50 posts), has fewer than 500 followers, but they are following over 1800 accounts, and has rejected ads in their inbox.

These facts are telling.

The company had their admin working on their social and at one time tried to boost posts with too much text or the wrong audience. She also bought followers and did a follow-back deal that made their audience a motley crue of fake accounts and porn starlets. She was also treating it like her personal account, which never works for business. There was no strategic planning, no branding, and no calls to action. Lots of cute stickers, though.

When we start an account from scratch, every move is strategic. Every post is calculated and learned from. We watch the analytics. We research the competition. We know what’s going on.

What can we do with a runaway account? Just work with it. It’s impossible to reign in an account that has gone rogue, but we have some proprietary tools at our disposal that can help. If you’re in a hole that you cannot dig yourself out of, give us a jangle an we’ll do our best to help. The worst is that we start over, which in the end, isn’t always bad. Sometimes, that’s the kick-ass solution.