Our design principles

WE CREATE DIGITAL COntent TO INSPIRE ADVOCATES AND REACH GOALS FOR INDIVIDUALS, BUSINESSES, NON-PROFITS, STARTUPS AND CAUSES.

Know your target audience

Your digital media content should be strategically planned from the ground up with audience identification and analysis and trend studies. We are thought-leaders in strategy and dive deeply into demographics and psychographics.

Know your competition

Keeping an eye on your competition is very important. We like to watch what they are doing, which hashtags they are using, what their strategy (if they have one) and tactics they employ. If they are killing it, we best them; if they are not playing their best game, we find more competitive adversaries. There is much to be learned and we never quit.

Goals drive actions

You have to identify your goals. If your goal is to be an influencer and we think that your goal is sales, your goal will simply not be met. We begin with your end goal in mind. Our goal is to free up your time to concentrate on your talent and business. We work hard in the digital realm to tell your story and compel your fans to act and help reach your ultimate goal.

DESIGN IS IMPORTANT

We know design and we are sticklers for good design. Elegant. Simple. Unique. Complete. User experience (UX) testing is absolutely essential to ensure that your website, post or graphic resonates with your target audience. We also test every piece of content for every screen size on which it will be viewed. This ensures that you reach your audience on whatever device they prefer.

MEASUREMENT IS KEY

We take analytics seriously. They tell us what the customer likes, how they find you and how long they look at your content, and if they click with or on that outreach. Data collection isn't enough. Analysis is the key to unlocking the potential of an evolving brand, company or product. The numbers tell us one thing. The meaning behind the numbers tells us so much more.

Openmindedness is freeing

Keep an open mind about your content. We keep every piece of content on-brand, but sometimes your aesthetic and your audience’s aesthetic are two different things. Not every graphic is going to be your favorite, but you never know if that dissonance reaches a new client, customer, or advocate.